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Regions were created to make your life easier. Instead of typing multiple countries, cities, zips or states you could group them inside a group (aka region) and only type the region name instead of all the elements.
To create a region, just type a name Eg: south-florida and then add all the places that you want to include in the region.
On the following example typing "floridax3" in the cities region field or shortcode will be the same as entering those 3 cities manually. Also we included all the continents as predefined regions, so you don't have to manually create them.